Business View Magazine | Volume 8, Issue 11

202 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 technology enables the controlled delivery of vitamin supplements and medications through your clothing that remains effective through 25- plus wash cycles.” Nufabrx’s clothing range allows for the release of topical analgesics, so it’s possible to administer pain relief in the most direct area of the body – whether that’s through a sock, a sleeve, or a back brace. “We’re creating a new category of clothing that we call ‘HealthWear™’,” Schindler continues. “So you’re not simply buying a garment based on the color, size, or brand but because of the health benefit.” The genesis of Nufabrx originally came when Schindler was in college and he was told about the connection between bad skin and an individual’s pillowcase. That got him to think about the importance of the fabrics that stay in contact with your skin over a prolonged period of time. From there, it was a small transition to thinking about how to derive medical benefits from the clothes you wear. “One of the biggest challenges in health and wellness is patient compliance,” Schindler says. “We are all busy people and it’s easy to forget to take our pills or apply our creams – and it’s hard to change consumer behavior. But, of course, we all get dressed every single morning, and the clothing that we put on is in contact with our skin all day. So HealthWear™ really is a perfect platform for improving wellness outcomes.” AT A GLANCE NUFABRX WHAT: A textile-based drug delivery company WHERE: Charlotte, North Carolina WEBSITE: www.nufabrx.com