Business View Magazine | Volume 8, Issue 11

201 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 NUFAB RX Simplifying health & wellness C lothing can help insulate us from variations in the weather, serve as a powerful cultural signifier, or demonstrate that an individual is up to date with the latest fashion trends. But what if clothing could be used to deliver tangible improvements to our health? Nufabrx, an innovative smart materials company, is making that a reality by placing active medical ingredients within its HealthWear™ garments. “Our mission as a company is all about simplifying health and wellness,” Jordan Schindler, President of Nufabrx, explains. “With our clothing, instead of having to take a pill, use a cream, or apply a patch, you can simply get up in the morning and get dressed. Our core