Business View Magazine | Volume 8, Issue 11

18 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 GUEST SUBMI SS ION they’re real estate agents, executives, customer service representatives, or other roles – you have to build a culture that recognizes each individual’s success as a keystone to the company’s success overall. That means providing actionable and tangible support systems, creating feedback loops for collaboration, and fostering genuine relationships at every level. No matter your industry, building the best team is about both establishing a reputation that attracts top talent and intentionally fostering an environment that is ever-evolving to help them perform their best. As resignations hit an all-time high, consider how your company is nurturing and communicating the following cultural philosophies: • Guide, don’t push. The same things that can send a client turning on their heels – like pressure or pushiness – can do the same to employees. Leadership is about guiding your team to their goals, not trying to push them there (and risk pushing them totally off course). Success should be a collaborative effort; when your leadership is actively invested in employees, those employees in turn will be more invested in the company. Employees who feel like their leaders are invested in their success are more engaged (and can make your company up to 21% more profitable). In-house coaches and mentors are an excellent way to ensure employees feel this accessible, collaborative support. Designating these specific support-focused roles also shows prospective talent that you’re committed to their success from the start. • Never stop learning. Retention rates are as much as 50% higher for companies with strong learning cultures, and 86% of employees say it’s important for employers to provide learning opportunities, which means they’ll be looking for a company culture that values and fosters continued education. A learning-based company culture is a win- win-win: in addition to attracting top talent, ongoing training strengthens your team’s skills and having a deep well of knowledge about your industry makes clients trust you more. You can even use educational events as recruitment tools by opening some of them up to people outside of the company. • Focus on the client. No matter what industry you’re in, you achieve your goals by helping clients achieve theirs. You must empower your team to truly focus on the client in everything they do, which can mean anything from marketing support to streamlining how work is divided. Make sure everyone on your team has the tools, time, and support needed to be an expert in their field and an expert at creating ongoing value. Don’t just enable