Business View Magazine | Volume 8, Issue 11

157 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 strengthens and builds brain activity. Shreimann acknowledges, “All of our Kids Clubs have been designed by Brain Balance to help with different elements of cognitive thinking. For example, you could go to the imagination station where kids can dress up and pretend to be a firefighter or a teacher. We have our movement station where kids can do exercise, and the game station, where they can play air hockey and improve their hand-eye coordination.” As the partnership with Brain Balance shows, Club Fitness has not been able to offer such a top-quality service to its members without some outside support. Club Fitness’ relationship with the county department of health has allowed it to serve as an ambassador in the communities it serves. In one of the company’s North County locations with a low vaccination rate, for example, Club Fitness opened its doors both to its members and the wider community as a vaccination site. CLUB F I TNESS “Strong partnerships are critical to our success. ABC Fitness Solutions has been an integral partner to Club Fitness,” Schreimann notes. “They continue to add and improve products and services that are, by far, the leaders in the industry. Tony Carroll, Success Manager; Cristine Kao, CMO; Mike Escobedo, CCO; Bill Davis, CEO; and the rest of the ABC team are extensions of the Club Fitness family and are genuinely committed to helping us succeed.” “We are committed to delivering the most innovative technology and personalized services to our clubs,” says Bill Davis, CEO of ABC Fitness Solutions. “As we look towards 2022, specifically through the lens of our vision and capabilities of our new and expanded product suite, supporting differentiated member experiences while optimizing revenue and maximizing operational efficiency are most important. We are proud to be a partner for Club Fitness and our nearly 16,000 clubs worldwide.”