Business View Magazine | Volume 8, Issue 11

156 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 you’re part of a community. And that’s because of the great people that we have.” Customer service is a crucial factor in Club Fitness’ growth. All new members are welcomed into the Club Fitness family and introduced to other regular members and staff so that any questions they may have can be answered promptly. In the same vein, Club Fitness offers a range of classes to suit every individual’s needs. “We have a women only studio,” Schreimann says. “So, individuals that perhaps don’t feel comfortable being out on the floor can go into a studio setting that is only for female members. We also have several options for our older members. We participate in the silver sneaker program and lots of our classes are specifically targeted at seniors.” At the other end of the age scale, Club Fitness also runs a Kids Club, partnering with Brain Balance, a nationwide, non-medical program that During the COVID crisis, that sense of solidarity was bolstered by virtual workout sessions on the Club Fitness website for the company’s 125,000 or so members, as well as regular communication with employees via its Facebook page. “We stayed engaged with both our employees and members as best we could virtually, until it was safe to open our gyms again,” Schreimann explains. The personal touch is just one of the ways that Club Fitness differentiates itself from other fitness chains. They also offer 40,000 square feet of state-of-the-art facilities, utilizing the latest technology and top-line equipment. The gyms deliver a first-rate fitness experience but, even so, it’s the individuals that matter more than the equipment. “I would say the biggest differentiator for us among all of our competitors is the people inside our four walls,” Schreimann admits. “When you walk into one of our locations, you are going to feel welcome, you’re going to feel important, and you’re going to feel like