Business View Magazine | Volume 8, Issue 11

151 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 CLUB FITNESS MORE THAN LIFTING WEIGHTS I t’s a fact, the U.S. fitness industry is booming. Growing by around three to four percent annually for the last decade, its popularity shows little sign of slowing anytime soon. While this has been welcomed by fitness facilities across the country, it has also heightened competition. In order to stand out from a glut of workout spaces serving America’s fitness fans, gyms have to offer something unique. That has certainly been key to the success of Club Fitness. Founded over 35 years ago in St. Louis, Missouri, Club Fitness actually started as a single tanning salon. In the years that followed, founder John Crocker transitioned the company into the AT A GLANCE CLUB FITNESS WHAT: A 24-hour gym aiming to make fitness accessible to everyone WHERE: St. Louis, Missouri WEBSITE: