Business View Magazine | Volume 8, Issue 11

148 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 to participation by reducing or eliminating fees associated with shared-use agreements, which are required before conducting business in a public space, and then harnessing the expertise and leadership of fitness and other professionals living in the community in an effort to improve public health – one community member at a time. Additional ACE Initiatives and Products While empowering exercise professionals to thrive during the constantly changing times stemming from the COVID-19 pandemic has been the focal point of ACE’s work over the past 18 months or so, the organization has continued its pursuit of its central mission to get people moving. The following is a quick rundown of some of ACE’s work during that time: • Consumer Outreach: In addition to the Moving Together Outside campaign and providing ongoing support during the COVID-10 pandemic, ACE reached consumers in a variety of ways. For example, in an effort to advance scientific literacy, ACE launched #ACEScienceSaturdays on multiple social media platforms, where short videos and infographics were used to break down research that exercise professionals can apply in their day-to-day practice. In addition, ACE focuses on equity, diversity and inclusion in the industry through bi-monthly Facebook Live conversations and a series of blogs. • Development and Professional Education: ACE launched more than 30 courses during this time period, highlighted by a new edition of its flagship course, the ACE Personal Trainer Study Program, as well as updates to its Senior Fitness and Health Coach programs. ACE also introduced a mentorship program for behavior-change coaches that is a blended learning experience where participants prepare for class by reading and watching videos and then meet weekly for role play and practical application.