Business View Magazine | Volume 8, Issue 11

14 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 including those with a visual impairment,” says David Clarke, RNIB’s director of services. “We’re very pleased that Mastercard understands how important it is that blind and partially sighted people have equal and independent access to their own finances.“ “Innovation should always be driven by the impulse to include,” adds Rajamannar, who is also the company’s Healthcare president. “With one in seven people experiencing some form of disability, designing these products with accessibility in mind gives them equal opportunity to benefit from the ease and security of a digital world. No one should be left behind.” Mastercard has been embedding its signature melody at checkout counters worldwide, a signal to everyone – the sight impaired in particular – that their card transaction has gone through successfully. Mastercard’s launch of the Touch Card underscores its commitment to inclusivity. It follows the introduction of True Name™, designed in support of the transgender and non- binary communities. The company’s commitment as a brand is to not only stand against inequity but to be an agent for change. The Touch Card will provide a greater sense of security, inclusivity and independence to the 2.2 billion people around the world with visual impairments designed to work with point-of-sale terminals and ATMs, ensuring it can be deployed at scale. Mastercard’s concept has been vetted and endorsed by The Royal National Institute of Blind People (RNIB) in the U.K. and VISIONS/ Services for the Blind and Visually Impaired in the U.S. The card was co-designed by IDEMIA, the global leader in Augmented Identity, providing trusted solutions in the physical as well as digital space. “As the banking industry responds to new trends and developments, it’s critical that any innovation brings progress for everyone,