Business View Magazine | Volume 8, Issue 11

119 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 laundering and the Bank Secrecy Act. We wanted to provide some information on some of the hidden careers in banking. We need to build that talent pool. It’s kind of aging in banking and we need to introduce a new generation to banking and all the different careers that are available. I think Future Bankers is a really good opportunity to maybe hire some of the young people from this program.” As 1st Colonial heads into the future, White’s plan is to keep investing in the company and find new ways to engage with customers on their own terms. One of those ways is through more digital offerings. “The world is becoming more digital. Younger folks today only choose to do banking online or through a mobile device,” he says. “We need to position ourselves to be able to do business how and when our customers want to and expand our reach. One of the most challenging things as you look out there three to five years is just continuing to stay in touch with our customers and maintain who we are and how we started and continue to deliver exceptional service and products to everyone in the communities that we serve.” We'll create a strategy to help you get there. B R A N D & D I G I TA L S T R AT E G Y | WH I T E P E N N Y. C OM Go Ahead and DreamBig. 1ST COLONI AL COMMUNI TY BANK