Business View Magazine | Volume 8, Issue 11

114 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 1st Colonial has become one of the largest community banks in the area, with headquarters in Cherry Hill, NJ and branches in Westville, NJ, Collingswood, NJ and Limerick, PA. The bank offers a full suite of financial services for both personal and business banking, with everything from checking and savings accounts to home and business loans, refinancing options, cash management, and merchant services. 1st Colonial offers personalized financial expertise, innovative products, and competitive rates with the aim of providing lasting relationships with their clients that can grow and adapt as needed. Services are available in person or through online and mobile banking platforms. “Our role as a community bank is to support everyone in our local communities and deliver a great and memorable experience,” says White. “We have built a really loyal customer base and we are very thankful for that. Our customers and our commitment to our customers over the long term are critical for us.” White joined the bank as President and CEO in February 2020 with a commitment to making a better experience overall for both customers and employees. He immediately made investments in onboarding new hires and in technology to support the bank’s staff, which would improve their work experience and therefore benefit the customer. From a company culture perspective, White AT A GLANCE 1ST COLONIAL COMMUNITY BANK WHAT: One of south Jersey’s largest community banks WHERE: Headquartered in Cherry Hill, New Jersey WEBSITE: www.1stcolonial.com