Business View Magazine | November 2020

8 BUSINESS VIEW MAGAZINE NOVEMBER 2020 Tyson Foods, the largest meat company in the United States, announced in June that it would be moving into the plant-based meat alternative market. The company announced its new Raised & Rooted brand, which will sell plant-based and mixed meat/plant products. Tyson Foods, with its already massive consumer reach, says it expects plant-based foods to be a billion-dollar business for the company. ConAgra Brands, the parent company for brands like Orville Redenbacher, Hunts, and Duncan Hines, has been selling meat-free products through its Gardein brand since 2009, but as plant-based meat substitutes have surged in the market, the company is updating its offerings. On September 23, ConAgra announced a line of Gardein soups featuring plant-based meat alternatives. Kellogg got in on the plant-based trend with its Incogmeato line of products. The company is focusing on products aimed at families and young children. To that end, Kellogg announced on September 17, that the company would be partnering with Disney for its latest plant- based offering, Mickey Mouse-branded “Chick’n” Nuggets. Plant-based alternatives to meat are the biggest trend in the food industry in years, and the marketplace is filling up fast. Companies like Else Nutrition are positioning themselves within specific, previously unserved segments of the food industry to ensure that they can become the main plant-based players in that space.