Business View Magazine | November 2020

273 BUSINESS VIEW MAGAZINE NOVEMBER 2020 COLLEYV I LLE , TEXAS really worked out great,” says Mayor Newton. The innovation did not end there. Lothery reports, “We have a city event center and we completely repurposed the staff when they were no longer holding events and turned them into a business outreach team. As we had new regulations, or new information came down from the city, the county, or the state, we would take all that information and turn it into easy-to- understand flyers. The business outreach team would hand deliver this information. That way, we could get information directly in the hands of business owners and answer any questions they had about what was going on.” Supporting business owners in getting their message out to the public is another step in the city’s business support plan. “We’ve done a lot to encourage the community to shop in Colleyville, and a lot of businesses have had to evolve their operations during the pandemic. Businesses have had to determine how to communicate that message to their customers,” says Lothery. Through a program called C-Pop, businesses can work with the City’s audio-visual team to film a professional one-minute promotional video, which will be edited and ready for use on social media or in newsletters, to communicate with potential customers. While supporting businesses through the pandemic, the city also launched the Colleyville Business Center. The Colleyville Chamber of Commerce, along with the Service Corps of Retired Executives group (S.C.O.R.E.) who offer business planning and coaching services, will operate out of this newly opened location that provides a one-stop shop for businesses. Workstations for public use, conference rooms, private office rentals, and programs to support business growth are some of the other services offered through the growing center. Mayor Newton is very proud of his community and eager to fuel its potential as a business Main Street Rendering