Business View Magazine | November 2020

272 BUSINESS VIEW MAGAZINE NOVEMBER 2020 214 871 0568 mesadesigngroup.com LANDSCAPE ARCHITECTURE PLANNING URBAN DESIGN SH 26 | COLLEYVILLE BOULEVARD IMPROVEMENTS city will be debt free by 2029 and has a five-year capital improvement plan that is fully funded with cash. Innovation and forward thinking have earned Colleyville an international economic development award and drawn the attention of other cities and media outlets. Lothery shares, “Right when the pandemic hit in March, we put our heads together. A lot of businesses were trying to figure out how to convert their operations into ‘to-go’ efforts, whether it was retail, or restaurants. We developed $35 gift cards and mailed one to every single Colleyville address. The gift cards could be redeemed at any local business.” The gift card program encouraged businesses to accept the cards as payment, later returning them to the city for reimbursement. Cards were mailed out again six weeks later, totalling 20,000 cards sent into the community with a 60-percent redemption rate. “The businesses loved it, and the citizens really got behind it. It became a community event. It