Business View Magazine | November 2020

231 BUSINESS VIEW MAGAZINE NOVEMBER 2020 ROSENBERG, TEXAS encourage attendance at downtown events and to provide additional parking for the shops. The city also holds its annual Downtown Christmas Nights event there, which is a huge draw; last year, we had about 6,000 people joining the festivities. We invest staff time and money into marketing the different events that we hold in the downtown area.” Growth in residential housing is booming in Rosenberg with over 7,000 new homes built in the last decade, and Heath says that the City has focused on highlighting its housing opportunities throughout the greater Houston region. “We want to appeal to families, especially young families, looking for a place to build a good life,” he affirms. “We’ve been sharing our slogan of ‘Make R-Town Your Town’ to show how easily life in Rosenberg can become an affordable reality for people. We’re hoping that’s having a positive effect and some of the people buying these new homes are getting the feel of that message.” Going forward into the new decade, Heath says that Rosenberg intends to continue growing and that it’s up to the City’s leaders to make sure that growth is positive, sustainable and strategic. “Growth for just the sake of growth can be unstable,” he declares. “We’re trying to encourage quality growth by investing in and providing the services and amenities that attract residents and businesses who want to be here, and who are going to love being part of the Rosenberg community.”