Business View Magazine | November 2020

131 BUSINESS VIEW MAGAZINE NOVEMBER 2020 AMER I CAN R I VER BANK It’s impressive.” Jennifer Held, Vice President and Director of Marketing agrees. “The challenges we are facing in 2020 showcase that all banks are not the same; that service and relationships are important. Digital banking has made banking possible and more convenient, especially now; however, the personal relationships and concierge service provided by our team continues to make the difference. Our clients are highly satisfied with American River Bank, and that’s because they know that we have taken care of them, and we will continue to take care of them.” Another differentiator of American River Bank is their commitment to help vulnerable populations in the communities they serve. Every full-time employee receives 40 hours of paid time off each year to help non-profit organizations. Additionally, in 2004 the bank established the American River Bank Foundation, whose purpose is to support organizations EVP & Chief Financial Officer, Mitch Derenzo