Business View Magazine | November 2020

117 BUSINESS VIEW MAGAZINE NOVEMBER 2020 CUSB BANK to make communication with our staff and our customers one of our top goals.” “Then there’s Trust. People do business with people they trust and respect and that’s the kind of people we hire. Third is Collective Responsibility. Have you ever called a business expressing a problem only to be told, ‘That’s not my job.’? Well, collective responsibility means it’s all our jobs. If you don’t know an answer, you find someone who does. So, we’re responsible for each other. If I’m out for a day, I get the guy next to me to cover for me, just like he would expect me to cover for him. “The fourth pillar is Caring. Whether we like to acknowledge it or not, we spend more time together as a bank family than we do with our own family. We’ve seen births, deaths, marriages, and divorces. We have empathy for those we work with. We celebrate the good times and offer support during the tough times. If we do