Business View Magazine | November 2020

10 BUSINESS VIEW MAGAZINE NOVEMBER 2020 one home video streaming service (Netflix, Disney+, Amazon Prime, HBO Max, and Hulu) since the pandemic started. • 27.8% of consumers say that they have purchased a new home video game system (Nintendo Switch, Sony PlayStation, or Microsoft Xbox) since the pandemic started. “We may be seeing a fundamental change in how people are consuming entertainment,” says Brian Colling, CEO of Colling Media. “Only time will tell if the movie theater industry will return to full health, but it must certainly be troubling to Hollywood that a large number of consumers appear to have shifted to in- home entertainment consumption which could become permanent. We have seen many We may be seeing a fundamental change in how people are consuming entertainment brands maximize this unprecedented time with strategic programmatic and integrated channel partnerships. This enables them to reach customers while they’re consuming their favorite videos, movies, and entertainment. This presents powerful branding opportunities and enables consumers to visit a website or landing page instantly. And through powerful attribution tools, we can measure which tactics and channels are delivering the best results.”