Business View Magazine | November 2019

83 BUSINESS VIEW MAGAZINE NOVEMBER 2019 TAZ I K I ’ S MEDI TERRANEAN CAFÉ the brand’s Chief Innovation Officer, but who also had a background in technology and non-profit administration. “The goal was to work with Keith and see what parts of the brand have endured, what has been lost along the way, what we wanted to reclaim, and what we wanted the next season to look like,” Simpson recounts. The first move that the pair decided upon was to “refresh” the look of the stores with a new design scheme that Simpson says is “more coastal Mediterranean and more in line with what Keith originally experienced in Greece. So, we have now launched new stores, or we’ve refreshed a third of our whole system, to reflect this new blue and white, look and feel – it’s younger and it’s brighter. We expect to have the rest of the system completely refreshed in the next year or two and then we’ll all be unified.” “We also looked at growth,” Simpson continues. “We looked long and hard and made a conscious decision to say, ‘we’re not chasing recognition for size; we’re going to chase best in class.’ And that has us focused on unit economics, starting CEO, Dan Simpson