Business View Magazine | November 2019

30 BUSINESS VIEW MAGAZINE NOVEMBER 2019 clients, as well, and we also handle all of their digital customer relations,” says Senior Public Relations Manager, Dean Harrison. “For instance, if a restaurant has a review on Yelp or any travel website, or Google Business, we help come up with, and construct, responses to those particular customers engaging with the brand. We also do full-service public relations for our clients: pitching them to the media; getting them on television, radio, and print; talking to the right journalists. Now, we can help our clients from start to finish – from helping them to create their brand to how they can operate and execute that brand, while extending and amplifying it to consumers and the media with a unified message.” In yet another response to the ever-changing nature of the industry, The Fifteen Group has focused lately on sustainability initiatives, noticing how the millennial generation is driving the concept forward. “We’ve noticed that there’s been a significant shift in consumer behavior as the Millennials are coming of age,” Harrison notes.