Business View Magazine | November 2019

240 BUSINESS VIEW MAGAZINE NOVEMBER 2019 aftermarket service we provide. We’re looking at massive industrial-scale equipment here, and it’s very important to our customer base that they are up and running at all times. So we need to have somebody who can be dropped onsite at a moment’s notice. That’s critical to our partners. The extraction equipment is the heartbeat of an organization’s revenue stream. “We’re not just an equipment provider, we’re a full solutions provider. With the nuances of the cannabis industry, and how early stage it still is, a lot of organizations are looking for best practices; looking for best selection when it comes to vendors. They’re looking for a strategic partner and that very much is how we’ve grown this company, so we can continue to be that for our customers.” BVM: How often does the equipment need to be updated? Patterson: “With the Vitalis equipment that we’ve designed and developed, you can be an incredible manufacturer in your industry for the next 15