Business View Magazine | November 2019

234 BUSINESS VIEW MAGAZINE NOVEMBER 2019 this novel chemistry, which can raise red flags. We try to work with what’s been commercially accepted as a concept. Obviously, we’re very aware of different regulations in North America and Europe, in terms of the inputs you’re allowed to use in formulas. With environmental sustainability in the cannabis industry, I think you’re seeing a shift away from indoor growing to an outdoor- based system – whether it be greenhouses or true outdoor. And a lot of that has to do with electricity usage. In terms of the environmental responsibility around fertilizers, we recommend application rates that are guaranteed for uptake by the plant, there’s very little unused waste.” PREFERRED VENDOR n Mauser Packaging Solutions www.mauserpackaging.com BVM: What else would you like to share about Greenstar Plant Products? Hart: “Networking in the industry is important to us. Our CEO and many members of the executive team are involved in numerous industry events and activities. We target events like the Marijuana Business Conference in Las Vegas, regional shows such as Lift & Co, and an enormous number of trade and consumer shows around the world. Going forward, cannabis and organic agriculture are the two primary drivers of any acquisition or joint venture talks we plan to be involved in. “What’s great about Greenstar is we really feel good about our place in the industry, in terms of the products we offer, the size of the organization, the scope of our international footprint and the way we are growing. It’s really enjoyable working for, what I consider by feel and definition, a small company and yet we’re pushing out products to over 20 countries around the world. It’s that combination of international focus, the ability to be an international business but still somehow a very local company, great culture, and excitement of rapid growth that make this place feel so special.”