Business View Magazine | November 2019

233 BUSINESS VIEW MAGAZINE NOVEMBER 2019 GREENSTAR PLANT PRODUCTS , INC . “In terms of our products, we develop some of our science in house and also outsource some of the proprietary technology we use. There are companies spending millions of dollars doing research on interesting or novel components, and we look at what is available from them in the marketplace and see how we can enhance the current formula or develop something new around what are intellectually protected concepts or inputs.” BVM: What are the biggest challenges, right now? Hart: “Cannabis is a very fluid and fast-moving dynamic in Canada, especially. We don’t deal directly with any cannabis operations in the U.S., but we know the market in the States is also full of changes. We work with partners that service those clients, because as a Canadian operation, we have to be very careful and respectful of U.S. law. It’s interesting being in an industry that is emerging from essentially nothing. You’re seeing consolidation, regulatory hurdles, and numerous other complex dynamics - there is so much happening in real time. That is a challenge for us in this space, for sure. “When you touch the edge of agriculture and technology, you have to be very cautious because you’re moving beyond the basic nutrients and into