Business View Magazine | November 2019

229 BUSINESS VIEW MAGAZINE NOVEMBER 2019 GREENSTAR PLANT PRODUCTS , INC . getting the best results possible – clearly many people who had been growing cannabis in the past were using these products given their focus on producing premium plants. The Grotek brand lent itself very well to cannabis when it first came on our radar as a commercial industry around 2015 and we started seeing the opportunity for a strong market with initial players like Tweed (now Canopy). We saw a natural fit between our science-based fertilizers that already had premium ingredients, and this premium crop that also had a pharmaceutical-type component to it. The purity and the science and the production efficiency were all things that matched up the Grotek fertilizer brand really well with the commercial cannabis space. Then last year, we acquired Gaia Green; its main focus is on well-certified organic products. Again, we saw a natural fit within the cannabis space, where people go looking for that connoisseur quality, living soil atmosphere. “Our other fertilizer brands are: Agrotek (a limited line; the main product is a fungicide that is selling into the cannabis space), Supergreen (a basic gardening option), EarthSafe (liquid organic), and U-Cann (Canadian-specific, targeting people who want to grow four plants at home). It’s a very straightforward kit that gives people the option – if you enjoy gardening and want to try cannabis, this is an easy way to get your foot in the door and get growing without much hassle.” “At this point, sales for the commercial cannabis sector in Canada (and the U.S. through some of our partners that sell into the space) account for about 20 percent of our revenue and we’re looking to increase that revenue number over the next couple of years. We have a plan to deliver steady growth in this market with products that provide a great return on investment rather than a flash in the pan blow out of commodity products, so we’re taking our time, doing the research, digging into the data as it comes out. It’s important to remember that cannabis as a crop really couldn’t be studied effectively until three or four years ago. We’re sticking with our science of plants ethos