Business View Magazine | November 2019

116 BUSINESS VIEW MAGAZINE NOVEMBER 2019 Good business relationships are key and expectations are not taken lightly. Upper management at Wallenstein Equipment picks the companies, the suppliers, and the people they want to do business with, and expects them to be priced competitively and relatively easy to do business with, in turn. As Horst acknowledges, “If we’re holding ourselves to a high level of customer experience going out to the consumer, we’re going to align ourselves with suppliers and partners and vendors who reciprocate that.” Looking ahead, Wallenstein Equipment is poised to expand its product offering, and that may include a change in distribution in some regions of the world. With consumers’ purchase methods changing (think Amazon, etc.) the company wants to be protective of its historic position within current distribution channels, but also very proactive in how they allow people to do business with them. Right now, it’s distribution through the dealerships. “That’s important for some products,” Horst notes, “but I see a future in different parts of the world, where it will change the way we interact with buyers and end users. One other reason I feel we’re positioned for a healthy future is the leadership of the company. At the present time, there are eight of us on the management level, including my partner and me. We meet every two weeks and that’s where the decisions get made, jointly, as one voice. Our management team is at the core of the company and I’m really proud of them.” PREFERRED VENDOR n Trakar Products Inc. www.trakar.com