Business View Magazine | November 2019

115 BUSINESS VIEW MAGAZINE NOVEMBER 2019 customer service. Quality is assumed; yes we want to be innovative, but customer experience is what we do for people. We want to hear their stories; how they feel after they do business with us. Good machinery is the baseline of being able to compete, but what sets Wallenstein apart is our enhancement of the customer experience and business relationships, because you can’t sell solely on features.” The company will interact with end users if there are warranty issues, but they do not sell directly. And their focus remains fixed and strong on small to mid-range forestry equipment. That’s what they care about, that’s where they excel, but that doesn’t rule out innovation. Firewood processing is one area that has great potential. “The wood splitter has been here for generations and we do that really well,” says Horst. “But what comes next after those traditional type products is what we spend a lot of time talking about, building, trying, innovating. Those are areas where, product-wise, we see changes. We see a future.” 54 Spalding Drive, Brantford, ON N3T 6B8 519-753-8080 | sales@trakar.com W W W . T R A K A R . C O M S P R I N G S T O M E E T A L L Y O U R N E E D S WALLENSTE IN EQUI PMENT INC .