Business View Magazine November-December 2018

168 169 China,where there are offices,warehouses, and nine manufacturing plants; Germany,where there are two plants and offices; Turkey,where there are two plants; the Czech Republic and Mexico,with a plant in each; and North America,where there are Sales and Service Centers andWarehouses in Los Angeles and Chicago. Another reason for Impro’s success, according to Sun is “the diversified end-market strategy that we have tried to adopt over the past 20 years of development.”The company has customers in over 30 countries and regions: the United States com- prises 39 percent of its market; Europe comprises 34 percent; and Asia, 27percent,with most of that in China. Impro’s keymarket segments include: Passenger Car (31 percent), Commercial Vehicle (16 percent), Industrial (44 percent), and Aerospace& Medical (9 percent).Moreover, through two decades of development, Impro has established strategic and long-term relationships with well-recognized, global industry leaders. Seven out of the company’s IMPRO INDUSTRIES USA INC. top ten customers are Fortune 500 companies. Wang believes that in the highly competitive casting and precision machine sectors, Impro Pre- cision stands out because it positions itself as a one-stop-shop solution provider.“We have vertically and horizontally integrated manufacturing capa- bilities to serve our customers,” she explains.“So, in terms of the scope of our offerings of products and services,we cover almost the entire value chain of precision components,which our customers value a lot. In addition,we have been in business for 20 years, and we have established our reputation as a reliable company in terms of product quality and financial standing.We also have been very flexible in terms of the type of products and services that our customers are looking for; we can always tailor to their needs.And also,we have strategically de- ployed our manufacturing base through acquisition and through Greenfield establishment. So,we have a global footprint.Our customers see a lot of value in this, as well.” Impro also stands out as a socially responsible corporate citizen.“We are very conscientious about environmental protection,” says Wang.“Green and low-carbon emissions are our environmental princi- ples, and we adhere to the highest standards within the industry, and according to the local and national standards in the countries where we operate our