Nov-2017

76 77 more advanced features–all of those can be shared through a single user interface and all that data lives in one system-- so they can get better visibility of their operations across their entire business and improve their decision-mak- ing.We do allow our clients to use our platform API to integrate third party systems if our ‘out of the box’ solutions don’t meet their needs, but, in general,most choose not to do that because it takes time, adds cost, introduces additional complexity, and inherently doesn’t work as well as the off-the-shelf integrations that we pro- vide. So, providing those integrated, end-to-end solutions is a key differentiator for us in the marketplace. “The third key differentiator is that we provide enterprise-level technology that is easy enough for small- and medium-sized (SMB) businesses to learn and use.Our business is unique in that we serve a large number of enterprise cus- tomers (those with 500 or more technicians or drivers) as well as many small- and mid-sized customers (those with 1 to 500 technicians or drivers). So, our solutions are really designed to be valuable for companies of all sizes. Consum- ers want to be able to pay their bill online; they want to have technicians who show up on time; they want to have professional looking invoices; and they want to be able to see online, via a portal, for example, on what services have been done or what pictures have been taken, regard- less of whether the company serving them is large or small. So,we provide critical functional- ity that is powerful enough for large businesses but easy enough to use for small- and medi- um-sized businesses, effectively leveling the playing field in the markets we serve.” WorkWave recently launched some exciting new solutions. One of those products is called WorkWave Service.“It’s a next generation field service management solution geared toward industries such as cleaning and janitorial, lawn and landscape, and heating, air, and plumbing,” Sullens explains.“It provides the same end- WORKWAVE to-end experience that we do for the pest control industry, but with a different user interface and differ- ent capabilities in terms of the end markets that the companies serve.” “The second new product initiative we are excited about is our next generation routing and scheduling platform.We are tightly integrating the telematics platformwith our proprietary, algorithmic-based routing engine in a way that will allow our last mile clients to optimize the way that they plan, route, track, and analyze their fleet performance through a single, intuitive user interface.With this product, last mile delivery companies will be able to build plans that organize each stop in the most optimal order so that they can minimize drive time,maximize capacity, deliver efficiency, and track performance against that plan in real time.No other competitor in either the routing or telematics space has taken this approach, which makes our solution truly unique in the market- place.” Going forward Sullens says he expects WorkWave to continue “to execute the strategy that we have in place and enhance functionality across the platform –in the areas of sales and marketing automation, field service management, and fleet management.” Additionally, he has plans to add functionality in some exciting new areas. “In terms of new capabilities, the first area we are focused on is analytics. We have a massive amount of data in our platform and finding ways to surface that information in an intuitive way will allow our users to make better decisions and improve business performance. In addition, taking the next step and adding the ability to predict performance is an area of focus as well. “Another exciting area we’re focused on is “IoT”–