Nov-2017

74 75 Designed by architect Eero Saarinen, Bell Works began its life as Bell Labs, the icon- ic epicenter of discovery. Its breakthrough innovations formed the very foundation of our modern lives. Today, the one-of-a-kind space known as Bell Works is furthering that legacy of innovation— bringing together a rich and diverse commu- nity of forward- looking companies in a space that blurs the line between work and play, past and future, imagination and reality. Bell Works is the comprehensive revitalization and re-imagination of the former Bell Labs facility. Master developer Somerset Develop- ment is reviving the wonders and capabilities of the architecturally and historically signifi- cant two-million-square-foot structure. What’s happening at Bell Works is a Metro- burb – a term coined by Somerset Develop- ment’s president, Ralph Zucker. A Metroburb is an urban hub; a core, a metropolis in a sur- burban location with access to everything you would find in an urban area. Much like a lively urban downtown, Bell Works will provide workers and visitors with a de- cidedly metropolitan backdrop that affords access to an abundance of services and amenities, all in a single, dense and walkable locale. This isn’t another office facility; it’s an enthralling self-contained ecosystem that will capture the minds of workers and visitors worldwide. In a stunning setting seldom found in suburban office settings — including public courtyard, piazza, and garden — Bell Works is attracting big-city companies and retailers from around the globe. Central to Bell’s renaissance is a new pedestri- an-friendly public walkway created from the complex’s existing atrium that will connect a balanced mix of uses including offices, support- ive retail and dining options, health and wellness uses, a hotel and conference center, educational facilities, an upscale spa, and public facilities. Bell Works is about breaking down the barri- ers found in most closed office environments, giving people the space to interact and thrive. itself: “The first way is our focus on verticals.We are a multi-verti- cal software company as opposed to most software companies that provide horizontal solutions; we tailor the way that we design our solutions, train our people, and mar- ket, sell, and service to specifically address the needs of each vertical we serve.Our core field service verticals are pest control, lawn and landscape, cleaning and janitori- al, and heating, air, and plumbing. Outside of field service,we serve other businesses that focus on last mile logistics, such as food and beverage delivery, package delivery, and ecommerce businesses. By focusing on specific vertical markets and tailoring our solutions to those industries,we truly differentiate our products in the marketplace. “The second differentiator is the way we tightly integrate our solutions and deliver them to our clients through a single, intuitive user interface.With the breadth of our platform, there are many strong ‘point solutions’ in each of the different areas that we address, such as routing, GPS, sales auto- mation and marketing automation. By tailoring each ‘point solution’ to our core vertical market needs, and doing the hard work to weave these together on the back end into one workflow,we provide a unified platform for our customers ‘out of the box’which saves them the time,money, and complexity of doing it themselves. So, our customers don’t need to train their staff on a new user interface; they don’t need to negotiate a new contract if they want to add on some of the WORKWAVE AT A GLANCE WORKWAVE WHAT: A provider of cloud- based software solutions for the field service, last mile delivery, and logistics industries WHERE: Headquarters in Holmdel, New Jersey WEBSITE: www.workwave.com