Nov-2017

72 73 - so I actually understood the widespread need for operational efficiency across industries,”he shares.“I sawmany of the same pain points that all of these field service organizations were going through. So, when I came toWorkWave, I adjusted the strategy going forward.” “Solving the back office needs of pest control companies was a very important task, but they also had technicians who were in the field, and they didn’t have good visibility in terms of what they were doing and how they were executing from a customer service perspective,”Sullens continues.“Furthermore, they didn’t have good front-end systems to keep track of where their leads were coming from and how they were performing in the sales process. “So,we focused on creating an integrated, end-to- end platform, both through acquisition and product development that included mission critical func- tionality in the areas of route optimization, GPS and telematics (the branch of information technology that deals with the long-distance transmission of com- puterized information), technician and sales-oriented mobile apps, and sales and marketing automation tools.And that is what we’ve been building over the WORKWAVE past nine years–broadening the capabilities of our platform to address key pain points in sales, service, marketing, and logistics, tightly integrated to the back office area of the business - so our clients have an end-to-end view of how their business is performing and what adjustments they need to make to improve their results.” Today,WorkWave has 250+ employees serving over 7,300 unique customers.The company is headquar- tered in Holmdel,New Jersey in the former Bell Lab- oratories facility, now called Bell Works.“Bell Works has a rich technology history given the fact Bell Labs invented the transistor, cellular technology, and a number of other ground-breaking technologies here in the ‘60s,‘70s, and ‘80s,”Sullens recounts.“About 200 of our employees work here in Holmdel.We also have offices in Verona, Italy,Honolulu,Hawaii, St. Louis, and Boston, and that’s where the remainder of our staff work. In terms of our customer base, about 94 percent of our customers are in North America, mainly in the United States, and about six percent of our base is international, in 34 different countries.” In a competitive industry, Sullens says that there are several ways in whichWorkWave differentiates