Nov-2017

66 67 well-known in our industry and we don’t just try to sell them the product,we offer them a solution; we help them understand how it fits into their overall assortment; what maybe should go away to make room for it and how they can clear space for it; how it should be marketed; how it should be priced.And, at the end of the day,we try to make the proposition one that helps themachieve their goals froma financial standpoint,rather thanworking against them like a lot of the bigger brands do.” BVM: Are there anyother companies that dowhat you do and,if so,howdo you differentiate yourself from them? DASH: “I think there are a lot of companies that are trying to bring ideas tomarket,but I don’t knowthat there is anycompanyout there,today,that seems to be doing exactlywhat we’re doing.We set ourselves apart bybeing nimble and responsive to themarket and by the expertise that we have as a team.So,we’ve got a verygood sense of what products will performand then howto get themplaced and howtomanage their performance at the big retailers around theworld. “As a company focused on innovation in a category where rarely little exists,we have a stringent process that we followto ensure that the consumer is getting the best possible products.I’ve assembled a teamof industryexperts whose collective knowledge provides us with a competitive advantage.We also relyon our large social media following,as well as tools like crowd funding,to ensure that what we’re developing is on point tomeet the rapidlychanging needs of the con- sumer.” So,StoreBound is sleekand agile,social media savvy,innovative,and forward-thinkingwith the exper- tise to deliver. “Another way that we differentiate ourself in the market is that we’reworking for the long termand focused on‘winning hearts.’So,whether it’s our retail customers, an inventor who brings an idea to us, or, especially, the consumer,we want them to feel like they got a great value in every dealing with us so they will spread the word about how their experience STOREBOUND has been.That word-of-mouth, and the online reviews of a product or a business, are more important today than they’ve ever been. For example,when was the last time you went on Amazon and saw that it had a two-or three-star review and went ahead and bought it?” BVM: Have you had anymajor hits over the last several years? DASH: “We’ve been fortunate; we’ve had a lot of really big hits.We have two products that we launched this year that have proved to be extremely exciting and well received.The first one is called Sobro. It’s a smart coffee table that takes your ‘dumb’ furniture and puts a modern, useful twist on it.Our coffee table has built into it Bluetooth speakers, charging for a laptop and smart devices, ambient lighting, and a refrigerator.Another one that we just recently launched is a rap- id cold brew coffee maker. Cold brew is one of the fastest growing consumable trends that we’ve seen because it allows you to make coffee with very little acid, so it’s much smoother and milder tasting for people who may have stomach problems or sensitivity to coffee.Normally, cold brew takes between 12 and 24 hours to make; but our machine will be the first appliance that can make it in around five minutes.” BVM: I noticed on your website that you’ve also commissioned the PancakeBot.