Business View Magazine - November 2016

Business View Magazine - November 2016 9 passengers to achieve greater levels of efficiency and safety. These experiences could include avoid- ing traffic when you’re low on fuel, then activating a fuel pump and paying from the dash; ordering a cup of coffee on the go; or getting news and in-vehicle entertainment tailored to your personality and loca- tion in real time. “On average, people in the U.S. spend more than 46 minutes per day in their car and are looking for ways to optimize their time,” said Phil Abram, Executive Director, GM Connected Products and Strategy. “By leveraging OnStar’s connectivity and combining it with the power of Watson, we’re looking to pro- vide safer, simpler and better solutions to make our customers’ mobility experience more valuable and productive.” The GM/IBM partnership will expand the existing OnStar AtYourService offers and deals platform by launching new capabilities supported by OnStar Go with IBM Watson. These capabilities will be avail- able in more than two million 4G LTE connected ve- hicles and millions of GM vehicle brand app-enabled mobile devices in the U.S. by the end of 2017. With the customer’s consent, Watson will learn the driver’s preferences, apply machine learning and sift through data to recognize patterns in their deci- sions and habits. This information will allow brand and marketing professionals working with IBM and OnStar to deliver individualized location-based inter- actions that directly impact their target audiences. Companies in retail, fuel, hospitality, media and en- tertainment, restaurants, travel and transportation,