Business View Magazine - November 2016

Business View Magazine - November 2016 35 executives, designers, CEOs, and entrepreneurs will be able to meet face-to-face with experts from around the globe in one convenient location and develop their un- derstanding of fabrications, manufacturing, and inter- national sourcing opportunities.” The PGA Merchandise Show is the annual kick-off for the business of golf and a barometer reflecting the health of the industry. “Based on the last few years’ events, the success of the PGA Merchandise Show in- dicates that the golf industry is healthy,” exults Several. “The future is exciting and bright. The historical tradi- tions of the game of golf will be combined with excit- ing new technology platforms to expand the appeal of the game to many more people. Mobile software ap- plications will enable players to record their stats and progress; new ways to play such as TopGolf where golf- ers participate in an environment featuring music, au- tomated ball feed, and electronic scoring will bring in new golfers; and the ability to interact via social media channels with other golfers will all offer all new ways for the business of golf to grow. The grand traditions of the game of golf will never be lost, and the advent of technology will enhance these traditions to elevate golf and the business of golf to all new levels. And the PGA Merchandise Show is the ideal, global platform that in- dustry leaders, top manufacturers, PGA Professionals, and golf organizations utilize to grow the business, par- ticipation, and interest in golf.”