Business View Magazine - November 2016

Business View Magazine - November 2016 33 Poulter, Greg Norman, Chi Chi Rodriguez, Troy Merritt, Annika Sorenstam, Johnny Miller, Hal Sutton, Justin Thomas, Nancy Lopez, David Leadbetter, Hank Haney, Michael Breed, Mike Malaska, Cameron McCormick, Jim McLean, Claude Harmon, Lynn Swann, and Lou Holtz. One of the PGA Show’s most popular events is the PGA Show Outdoor Demo Day at the Orange County Nation- al Golf Center & Lodge. “The 42-acre practice facility at Orange County National includes a golf range that is the nation’s largest, measuring one mile in circumfer- ence,” Several explains. “Because of this, over a hun- dred companies are able to participate. Golf industry professionals come out in droves for the opportunity to personally test the newest equipment – drivers, irons, and putters. And they’re seeing the latest innovations and talking to designers about game-improving tech- nology. At the end of the day, these professionals are focused on one thing: improving the enjoyment and the scores of golfers. So, they’re hitting the different equipment to see what would best meet their custom- ers’ needs.” “Importantly,” Several continues, “when they go to fit a customer for golf clubs, they can say, ‘I hit this club; I know its performance characteristics; I spoke to the designer and I know how it can improve your enjoy- ment playing the game. The PGA Show Demo Day is an opportunity for a retailer to become an educated seller, which benefits golfers all around the world. But we don’t stop there,” he adds. “We continue the test- ing opportunities by building the largest, indoor golf range inside the Convention Center. So, you can con- tinue to test, indoors throughout PGA Show Week. It’s a total, sensory experience.” In addition to the indoor golf range, exhibits by more than 1,000 companies and brands, industry presenta- tions on the main stage, fashion features, golf travel and fitness pavilions, and a dedicated New Product Zone, another PGA Show program is called the Inven- tors Spotlight - an opportunity for inventors to gauge interest from the golf community regarding a particular product or service not currently available for mass sale in the market. “A popular destination on the PGA Show floor since its inception six years ago, the Inventor’s Spotlight offers a valuable opportunity for inventors to