Business View Magazine - November 2016

26 Business View Magazine - November 2016 Executive View “Buyers,Where AreYou?” A Four-Step Guide to Mapping the Customer’s Journey By Lorie Steiner Are you suffering from website woes? Spending time and money on your company’s online presence but falling flat in the results department? Chances are you started off on the wrong foot and now you’re tripping over obstacles like out-of-date content, broken links, and a slew of social media icons that go nowhere, at least nowhere of value. Take heart. We went to an ex- pert in digital marketing, and came up with A Four-Step Guide to Mapping the Customer’s Journey – a winning strategy to have you up and running in the online race for gold. Many business owners admit to being unhappy with their company website. They don’t think it’s doing a good enough job. But, ask them to look at their busi- ness from the customer’s perspective; to come up with