Business View Magazine - November 2016

Business View Magazine - November 2016 149 The annual U.S. domestic toy market is currently worth $25 billion: approximately 90% of TIA’s 950+ mem- bers currently account for the market. In 2015, U.S. toy sales grew 6.7%, marking one of the strongest years the industry has seen in more than a decade. Analysts predict that 2016 will also end on a high note with robust sales across several toy categories – from games and puzzles to dolls and plush toys. Over the years, TIA has remained committed to the prosperity of the industry as it has evolved in chang- ing times, from producing a surge of tech-infused toys that build science and math skills, to the resurrection of old classics for a new generation to enjoy. By rec- ognizing and leveraging key platforms, like licensed products, app-based play and content development, the industry has overcome its predicted decline and has instead thrived. Building on its past successes and looking ahead to the endless possibilities of the future, TIA is prepared to stand by its members every step of the way as they endeavor to touch children’s lives by bringing them happiness and the many developmental benefits of play in the years to come.