Business View Magazine - November 2016

Business View Magazine - November 2016 145 ing membership and to account for new consumer ex- pectations, preferences and habits related to toys and play. Today, TIA’s mission statement is “to be a unifying force for members’ creativity, responsibility and global success, advocating for their needs and championing the benefits of play.” The Association is dedicated to providing members with programs, events, services, and tools that will bring them greater prosperity in the U.S. and overseas, while simultaneously promoting the benefits of play to consumers and media. The longevity and continued value of TIA speaks to the hard work and wisdom of all those who have helped shape the organization into a valuable resource for ev- ery business involved in creating and delivering toys and youth entertainment products for kids of all ages. What started out as a trade group representing less than 50 American-based toy manufacturers has grown into a global association representing more than 950 members – including overseas companies with a vest- ed interest in the North American marketplace. Today, TIA’s membership is comprised of toymakers, import- ers, licensors, toy retailers, inventors and designers, and manufacturer’s sales representatives, as well as associate members from other industries, includ- ing testing laboratories, promotion firms, consultants, trade publications, retired industry executives, and any company providing a service of value to the gen- eral membership. AT A GLANCE WHO: The Toy Industry Association WHAT: A global trade association WHERE: Headquarters in New York City, New York WEBSITE : www.toyassociation.org