Business View Magazine - November 2016

10 Business View Magazine - November 2016 Opening Lines and more can use OnStar Go to build individualized mobile, in-vehicle experiences for a growing popula- tion of connected drivers that opt-in. “IBM and GM are changing the whole notion of where valuable, daily rituals occur. The combination of IBMWatson and industry-leading OnStar connec- tivity will enable vehicles with intelligent branded skills and services to empower drivers and passen- gers,” said Paul Papas, Global Leader, IBM iX. “Sim- ply put, OnStar Go with IBM Watson transforms time wasted in the car into time well spent.” ExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia are the first brands to join the platform. ExxonMobil will use the cognitive mobility platform to help drivers quickly locate Exxon and Mobil retail fuel stations, recommend the best fuel and lubricant product for their vehicle, and authorize fuel payment from inside the vehicle. Consumers can even pay for a car wash or, when away from their car, get notified when they are low on fuel. Glympse, a location technology partner in the cogni- tive mobility platform, enables consumers and busi- nesses to manage customized real-time location sharing with anyone on any device. iHeartRadio will use Watson Personality Insights from OnStar Go to curate personalized experiences that leverage on-air personalities and local content from radio stations across the U.S. Drivers will be invited to share information from their calendars, so- cial graph, location, music preferences, and more, to create dynamic and locally relevant entertainment experiences only available through the power of ra- dio. Mastercard will enable drivers and passengers to safely make simple, secure and seamless payments for goods and services from the comfort of their cars. By integrating the security of Mastercard to- kenization platform -- Mastercard Digital Enablement Service (MDES) -- and Masterpass digital payment