Business View - November 2015 141
don’t cycle back to the hospital. “Home health is used the
majority of the time,” she says. “The challenge for us in
this setting is ‘how can we make their stay short and keep
them safe when they arrive home?’ So, it’s a lot of rehab
and teaching patients how to care for themselves.”
One thing likely to help in that regard has been the recent
re-opening of Regent Care’s out-patient rehab facility. “We
have been licensed for some
time for out-patient rehab”
Enad notes. “We have no-
ticed an uptick in request for
out-patient (at home) rehab
and we also provide rehab at
several local, assisted- living
facilities.”
Enad believes that one of
the best things about Regent
Care is its medical directors,
who are “very well-known
and very well-respected in
their area.” One of those di-
rectors is Dr. Newton G. Yco.
He believes that “the num-
ber one thing that differenti-
ates us from other facilities
is the longevity of the staff. There have been people here
for 15 years - ever since this building was established.”
Dr. Yco also stresses that Regent differs substantially from
many corporate nursing homes. “I think we take a more in-
dividualized, more tailored approach to our residents,” he
relates. “People here are very family-oriented; you’re not
treated like a number. I see it as much different than the
average facility in the industry.” Enad, who helped open
this facility in 2000, adds that the majority of nurses and
CNAs who, in the past, may have departed for “greener
pastures” and, perhaps, better pay, often end up coming
back to Regent Care as their preferred place to work.
Regent Care spends very little on advertising. Most of
its good publicity comes from word-of-mouth. “We tend
to have a lot of patients that have been here before, or
had a loved one here before,” says Enad. “Most patients
who come in here have a family that tours the facility. On
a seven-day-a-week basis, we have potential clients tour-
ing our facility. We tell them to talk to other families, talk
to the staff, go to other facilities and choose the place
where they’re most comfortable. We establish that rela-
tionship from day one and we always tell them, if there are
any issues, let us know right away, so we can correct them
promptly.”
Enad says “There is a plan to do minor refurbishing of the
building.” In the meantime, Regent Care Center of Reno
will continue to serve themedical and rehabilitation needs
of its patients with expert nursing and individualized at-
tention in a warm and welcoming family atmosphere.
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