PREFERRED VENDOR/PARTNER n Freightliner www.campbellsupply.com Campbell Supply is a leading commercial truck dealership serving NJ and NY. We offer new and used Freightliner, Western Star, and Isuzu trucks, backed by expert parts and service support. With seven locations and a growing mobile repair fleet, we keep businesses rolling with uptimefocused solutions. n The Martin Company www.spmartinco.com Our family firm is proud to boast 65 years of dedicated service in the Commercial Insurance Arena. Our commitment to personal service and customer satisfaction allows us to endure lasting relationships with clients and carriers alike. These relationships coupled with our innovative and creative approach are the cornerstone to our mutual success. n Singer Equipment www.singerequipment.com Singer Equipment Company is a trusted partner and leading provider for complex foodservice projects, delivering seamless, end-to-end solutions. From thoughtful design and expert project management to efficient execution and long-term support, we simplify the process of opening and operating successful establishments—all through one reliable source. Though the focus remains on expanding their mobile fleet, a parallel effort is being made to explore how physical locations can amplify the brand’s reach without overextending its resources. Still, the essence of the business remains grounded in what’s worked for decades. “We’re changing things, but we know we don’t need to reinvent the wheel,” Conway says. “This business runs smoothly and, you know, minor tweaks here and there. But for the most part, let’s just keep doing what we’re doing and make people happy, giving them ice cream.” Rather than chasing recognitions, accolades, and headlines, Mister Softee consistently reinvests in franchisee success. According to Conway, the goal will always be to help franchisees make money and keep customers happy. That is why every new market launch requires a meticulous, well-planned approach. For Mike and JP Conway, success is about more than just brand presence—it’s also about brand viability. This grounded approach has kept Mister Softee a reliable name in frozen treats for generations. As the franchise optimistically eyes new markets and storefronts, the recipe for success remains unchanged: loyal partnerships, steady growth, and cold ice cream served with a warm smile. 82 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 05
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