Scaling the business also requires financial backing. So, one of the newer but crucial partnerships Mister Softee has developed is with Highway Commercial. For the past five or six years, the company has helped finance trucks for new franchisees, especially when outside financing wasn’t an option. The same long-view thinking applies to their relationships with other business-critical vendors. “The other company that we’ve been dealing with for a long time is Martin Insurance. They deal with our insurance for the property and the liability, and they’re one of a handful of companies that’s a small family business like ourselves,” Conway states. Martin Insurance, another family-run business, has managed Mister Softee’s liability and property insurance for decades. Like many others, it has had a front-row seat to the company’s multigenerational evolution—from Mike’s father and cousin, who took over in 2000, to Mike and his brother, who assumed ownership in 2020. MORE TRUCKS, MORE STOREFRONTS, MORE SOFT-SERVE SUCCESS While Mister Softee is recognizable across the northeastern U.S., its leadership team has remained focused on expanding to complement its operational strengths. With deep saturation across areas like South Jersey, Philadelphia, and most of North Jersey and New York, the company has turned its eyes toward new frontiers, such as the D.C. metro area, Atlanta, and steadily growing operations in California,Texas, and Florida. Mister Softee is perhaps best known for its trucks; however, the franchise is beginning to explore more brick-and-mortar locations. “We’re pivoting more into storefronts,” Conway reveals.“We’ve been getting a lot of inquiries, and our stores that have opened have been very successful.” ELEVATING COMMERCIAL KITCHENS, NATIONWIDE At Singer, our National Accounts Chain Team delivers custom foodservice design and construction services nationwide—transforming kitchen layouts and optimizing workflows. With deep industry expertise and innovative strategies, we streamline operations and enhance performance. Learn how our tailored solutions can elevate your foodservice operation today . 410 - 739 - 7359 81 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 05 MISTER SOFTEE
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