MISTER SOFTEE KEEPING IT COOL WITH SOFT-SERVE SUCCESS AND PROFITABILITY AT A GLANCE MISTER SOFTEE WHAT: T he largest franchiser of soft ice cream trucks in the United States, with a legacy of delighting customers since 1956. WHERE: Headquartered in South Jersey, Mister Softee is deeply rooted in the northeastern U.S., with saturation in areas like Philadelphia, North and South Jersey, and New York. The company is actively expanding into markets including the D.C. metro area, Atlanta, Texas, California, and Florida. WEBSITE: www.mistersoftee.com EXPLORING A FRANCHISE’S THOUGHTFUL APPROACH TO NATIONAL GROWTH 73 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 05
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