way, and we need to build a relationship with our customers so they feel the value that Case provides and brings to the table,” explains Case. “Our service provider network and our customers are our best avenues for us to enhance our performance and enhance that relationship, so when they ask for things, we’re there to try to accommodate them. We couldn’t do that without the feedback and relationship building, it’s essential to our business success.in a world that we live in where communication is number one and expected, we’ve built a great platform to Regional field managers play a key role in cultivating these partnerships, offering support and building trust.“The service partner relationship is really able to be supported and strong because of the boots on the ground,” explains DeBoer. “Those regional field managers really cultivate relationships with the service partners in their regions… sometimes even friends,” he adds, underscoring the human element that strengthens CFMS’ national network. The same relational approach extends to clients. “When it comes to our customers, we feel the same 64 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 05
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