sales or mechanics, is heard and valued. This collaborative culture isn’t limited to the DekraLite staff either; it also includes the ESOP’s vendors. “We view our vendors as partners, our customers as partners, and our team members as partners,” Sterling affirms, highlighting that this partnership mindset helps to foster mutual investment in every project’s success. As a result, Dekra-Lite moves forward not as a hierarchy but as a united front. Similarly, DekraLite’s procurement approach blends deep, longterm vendor relationships with ongoing market exploration. Dekra-Lite outlines a core roster of about two dozen regular partners for both products and installations. Yet for new regions, the company assembles vetting teams to solicit bids and review potential installation partners. This balance prevents Dekra-Lite from having all its eggs in one basket while keeping the ESOP at the forefront of new materials and technologies. This strategy has built both local and overseas partnerships. Roughly half of installation vendors are now spread across the country DRIVING COMMUNITY ENGAGEMENT AND NATIONAL REACH FOR THE FUTURE While vendor relationships and professional collaborations play a crucial role in the company’s growth, Dekra-Lites has always been committed to fostering meaningful partnerships within the community. 25 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 05 DEKRA-LITE INDUSTRIES, INC.
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