Business View Magazine - May 2024

customers whom they’ve worked with for over 30 years, and what that translates into is a company with strong retention that has the knowledge and support it needs to bring a solution to any customer at hand. LIGHTING THE PATH TO FUTURE GOALS AND EXPANSION As Dekra-Lite Industries looks to the future, expansion remains its main priority and according to Sterling, acquisition is the preferred method of achieving that. “We’re excited to have just completed the acquisition of a small banner company out of San Diego,” Sterling says. This latest acquisition, while not uncommon for an ESOP, was made with a specific goal in mind. Seeing as how Dekra-Lite’s first six months in the year are usually slower than the last six months, the banner company acquisition is intended to be a good way employees through education and communication. “I think transparent communication throughout every step of the process has been what has helped us with any type of implementation, but especially the ESOP,” Penunuri states, explaining that even when she joined the company back in 2016, the standard employee experience involved a multifaceted approach to communication where there was a lot of direct communication between employees and the company. In addition to its stellar communication with its employee-owners, Dekra-Lite maintains strong relationships with key partners that help its operations flow smoothly. “Some of our key partnerships are with installation subcontractors, suppliers we’ve worked with for many years, and the customers themselves,” Sterling says. Dekra-Lite has both long-term vendors and TRUSTED IT SUPPORT WWW.TEAMRELION.COM 323-800-1002 Se r v i ng Los Ange l es and Or ange Count y , Ca l i f o rn i a ‘S 93 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 05 DEKRA- L I TE INDUSTRIES