Business View Magazine - May 2024

1998,Ashland transformed through a merger with a technical college, expanding offerings and marking an evolution into a comprehensive technical and community college. The merger was not just a blending of facilities but a fusion of ambitions, expanding the school’s scope and impact on educational services. Stability and growth speak to Ashland’s programs’ combined appeal and relevance. This steadiness helps the school maintain a robust presence that drives the economy, influences state-wide employment readiness, and creates a stimulating learning atmosphere. With initiatives tailored to labor market information, ACTC ensures programs remain relevant and responsive to industry demands. ENROLLMENT TRENDS AND ROLLING STRATEGIES Adapting to societal needs, Ashland quickly morphs educational strategies and enrollment management to meet current job markets. Despite the fluctuating dynamics in higher education, ACTC maintains stable numbers. Larry Ferguson, Chief Executive Officer, states,“Our 2022- 23 enrollment remains relatively stable at 3,521, with a slight growth of 1.8% in the last semester.” This underscores a noteworthy resilience in student numbers amidst challenging times. Responding to broader demographic shifts, including a projected decrease in graduates, Ashland’s recruitment and retention methods are fluid. The college focuses on high school seniors but casts a wider net by engaging adult learners and expanding outreach to all potential students. “Our strategy is holistic, aiming to reach everyone in our service area, not just high school graduates,” says Dr. Todd Brand, Chief Academic Officer. Dr. Aaron Thompson of the Council for Post- Secondary Education noted that this inclusive approach is critical to elevating the current 53- 54% post-secondary credential rate within the commonwealth to 60% by 2030. Collaboration with nearly 100 companies over the past year illustrates ACTC’s engagement with the local economy. Such partnerships enhance the curriculum and provide vital pathways for students into the workforce, aligning education with labor market demands. This linkage is robust in healthcare and skilled trades, representing major employment 33 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 05 ASHLAND COMMUNI TY AND TECHNICAL COLLEGE