Business View Magazine - May 2024

service providers like teachers and emergency responders. “We must enable these individuals to live and work in the same area,” she states, noting the broader societal implications of housing affordability and availability. The struggle extends even to county employees, including senior leaders, highlighting the pervasive nature of the housing challenges facing Calaveras County. BROADENING CONNECTIVITY AND WORKFORCE DEVELOPMENT In rural Calaveras County, strategic planning for broadband and workforce development plays a crucial role in sustaining the community’s economic vitality and catering to its growing population. Gallino discusses the broader framework of their efforts to expand broadband access, emphasizing the importance of cooperation in rural settings. “We’re part of the Rural Counties Representatives of California, and through this consortium, they have launched the Golden State Connect Authority,” she explains. This collaboration is essential as it leverages collective resources to address common challenges across rural counties. “Our goal with the open access network is to ensure that residents not only have service options but can also afford them. Many residents have limited or no choice, which drives up costs.” As the conversation shifts to the demographic and economic trends post-COVID, Gallino reflects on the county’s transformation during the pandemic. “Around 40% of those who came to Calaveras to escape the city during COVID have decided to stay,” she notes. This influx has brought a dynamic change in the community, including a remarkable increase in new businesses. “From 2020 to 2023, we issued 900 new business licenses, which surprised us given our small population.” This spike in new business ventures and the continuing integration of newcomers pose unique challenges and opportunities for local economic development. Gallino shares insights into how these changes are being managed and monitored.“Tracking the longevity and impact of these new businesses will be crucial in understanding our economic trajectory post-COVID,” she states, emphasizing the 196 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 05