Business View Magazine - May 2024

transactionally within the bounds of any preset agreements or compliance requirements. “We’re training people from the beginning, and we’re basing those customers inside a digital system where their prospects are contained,” Bahun says. So, not only does Fundraising University’s branding and marketing strategy play a huge role in its success, but it does so in a way that compliments the incredible technological strides it has made and vice versa. This robust technological infrastructure not only empowers franchisees but also transforms the students and schools they work with into brand ambassadors, amplifying the company’s reach and impact. ONBOARDING THE IDEAL FRANCHISEE Once franchisees are onboard they will have access to all the systems and support they need. Before then, they must meet several criteria to help them identify themselves as the best fit for the Fundraising University franchise. The franchise seeks individuals who embody key characteristics such as competitiveness, self- starting initiative, coachability, and empathy-based transactional skills. This criteria, while stringent, is a necessary part of ensuring that the results they deliver to their customers remain at the highest quality possible. However, once that criteria has been met, getting fully set up as a franchise owner typically requires a $90,000 investment. The investment is already outstandingly reasonable compared to other franchises operating on the same scale, and ambitious prospects seeking to buy multiple territories enjoy a discounted investment price. Once the capital portion is sorted out, franchisees undergo an immersive onboarding process starting with a 21-day operational setup supplemented by remote and in-person sessions to equip franchisees with the necessary skills and knowledge. 139 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 05 FUNDRAISING UNIVERSI TY