Business View Magazine - May 2024

Bahun understands that Fundraising University serves a specific demographic with specific needs. The schools and organizations that the franchise supports are looking for a system and someone who can execute that system in a way that dynamically improves their fundraising efforts. Fundraising U franchisees are trained on what Bahun refers to as a “perfect system” that shows them how to acquire customers and execute highly effective fundraising strategies. Fortunately, Fundraising U’s system addresses the largest issues faced by its target demographic which usually revolve around not having the time or the knowledge to raise funds over a given period. However, what makes this system truly different is that it is not presented as a commodity to be given to clients but rather a service that needs to be fully implemented. Franchise owners and their staff go to the schools, teams, and organizations they work with to demonstrate the company’s higher-level fundraising strategies. Because of that fully demonstrated service, the franchise and its owners enjoy an incredible 92% residual rate! Additionally, as a franchisor, Fundraising U has spared no expense in ensuring its franchisees can leverage technology to streamline operations, enhance visibility, and maximize efficiency. So, it has made substantial investments into the digital aspects of the franchise via a technologically integrated onboarding process and a robust ERP system to propel franchisees toward sustainable growth and scalability. “We’ve spent over 7 figures building our own custom ERP, and it does everything to help us find the customer. It gives us constant LMS systems to interact with, train, and educate that customer,”Bahun says, referencing the massive scope of coverage the company’s proprietary ERP allows them. The ERP system can also handle pre-training, pre-marketing, and even execute the fundraiser 138 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 05