Business View Magazine - May 2024

service offerings, and stay ahead of the curve and the results speak for themselves. This is why in the spring of 2020, the company adapted to a franchise model, allowing its owners to run their own Fundraising University business while managing other obligations as a semi-absentee business. As a franchise, Fundraising University cultivates a clear vision and mission that resonates with franchisees and clients alike. It also maintains a strong franchisee network built on trust, support, and mutual success. In practical terms, this translates to comprehensive training programs, ongoing support mechanisms, and transparent communication channels to empower franchisees and ensure operational consistency across locations. These investments have since then been characterized by thriving franchise locations, satisfied clients, and a reputation for excellence in fundraising solutions. Despite such incredible performance, success for this fundraising franchise is ultimately defined by its ability to make a meaningful impact in the communities it serves, and by fostering a culture of collaboration and service excellence, Fundraising U creates lasting value for stakeholders at every level. DIFFERENTIATING THROUGH BRANDING AND TECHNOLOGY As a company, Fundraising University recognizes that to thrive in an increasingly competitive landscape, it must remain open to and refine every strategy that can help it gain an advantage. In that regard, the franchise does a wonderful job executing its operations in two key areas: Marketing and Technology. “The uniqueness of acquiring customers through marketing is the simplicity of it, and the ability to control the activity within it, and the way we do that is we do outbound direct selling,” explains CEO and Founder Mike Bahun. 137 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 05 FUNDRAISING UNIVERSI TY