Business View Magazine - May 2024

From the start, not only are franchisees entering an industry under the reputation of that industry’s highest-rated company, but they are also set up with a model that removes them from the hands-on aspects of the operation while maintaining profitability. Objectively speaking, this is a powerful model to start with, which is certainly reflected in the franchise owners’ collective performance. In addition to being ranked the highest in its industry by Entrepreneur Magazine, Floor Coverings International is also ranked 122 out of 4000 franchises in the general category. It has also been consistently recognized as a Top 40 franchise by Franchise Times and recently won two innovation awards from Franchise Update Magazine for its software innovations. These technological advancements,while subtle, have served as the foundation for the company’s accelerated growth. LEVERAGING TECHNOLOGY AND STRATEGIC PARTNERSHIPS In an era where technology reigns supreme, Floor Coverings International leverages cutting-edge platforms to streamline operations and enhance franchisee success. Powered by Salesforce and customized industry tools, the company’s unique mobile platform equips sales personnel with the tools and training necessary to excel in estimating and customer service. A strong standard of the company is to train Are you determined to elevate your marketing strategy to new heights? Partner with El Toro and experience the difference firsthand. Don’t leave your marketing success to guesswork. With the right partner by your side, yielding tangible results is as easy as one two three. El Toro’s business foundation is based on results- driven marketing that helps hit key marketing targets for its valued partners each and every time. Targeting advertising dollars to yield unparalleled success, El Toro has partnered with Floor Coverings International and has become its undisputed preferred partner. We employ cutting-edge data and activation solutions leaving no stone unturned when it comes to propelling your business forward along the marketing path. In today’s competitive landscape, staying ahead requires innovation, increased efficiency, and the willingness to be driven by the competition. While others may rely on outdated methods such as household clusters and cookies, El Toro has proven to be the marketing leader in the industry backed by our forward-thinking approach. By harnessing the latest cookie-lees technology, we ensure your campaigns are not only targeted but also accurately measured for optimal performance. Our state-of-the-art ad technology boasts an impressive $9.50 return on ad spend (ROAS), ensuring every dollar you invest translates into tangible, measurable results. Forget about broad strokes and generic messaging. At El Toro plus additional enhanced data solutions, we believe in the power of precision targeting. By matching IP addresses to physical addresses using advanced geolocation data, we enable 1:1 marketing like never before. Our technology goes beyond conventional methods, utilizing latitude and longitude to target down to a single square meter. Say goodbye to guesswork and hello to laser-focused campaigns that hit the mark every time. By partnering with El Toro, your business can free up time devoted to exhaustive and lackluster marketing campaigns and free up that newfound time to propel your business to new heights. The franchisee is not the person putting in the floors.We also want them out of the sales role as quickly and reasonably as possible FLOOR COVERINGS INTERNAT I . . .